You hear the term thrown around online all the time, especially on social media outlets. There's a lot of hype out there – a lot of people talking about it, sharing memes and making YouTube videos.
Take Gary Vaynerchuk, for instance. The guy is known as a hustler, a go-getter and a social media mentor to millions. You see D-Rock following him around all day with a video camera and documenting his daily business activities, and you see and hear tons of great motivational soundbites in Gary's videos, social posts and keynote speeches.
So you have an idea of what it looks like for Gary Vee, but how does that apply to you in your line of work? Are you supposed to send out tweets and make selfie videos all day? Should you drop everything and spend all of next week trying to figure out how the hell Snapchat works?
What Does Hustle Look Like In Your Business?
You are not Gary Vee.
You are a different person in a different industry with a different type of business. Don't just jump on the bandwagon and try to be another Gary Vee wannabe, trying to mentor people and throw around the F-word all day to get some likes and retweets. The world has enough of those already.
Instead, you need take a broader look at how people like Gary succeed and then adapt those same principles to your own business. What can you learn from them that you can apply to your own work and life right now?
Here are three solid ideas that you need to put into practice immediately to squeeze the most juice out of your own day and to reach the levels of success that you've been dreaming about.
1. Do The Work
What is your business all about? What are you selling? What valuable product, information or service are you offering people that makes them want to throw money at you? What really matters in your day-to-day business? What is the most valuable use of your time?
If you're struggling to get your business off the ground – and if you're trying to do it on a shoestring budget – then you need to get really focused about what is necessary to the success of your business and what is not necessary. A lot of people waste their time on things that don't really contribute to their bottom line.
You need to single out the thing that matters most in your business, and then you need to do that for 40-80 hours per week or more for months and even years on end without quitting.
Do you think Gary Vee became a success overnight? He only recently became popular in the media, but he was grinding for 18 hours a day for several years before anyone had ever heard of him. If you're not willing to put in the hours – and the years – then you've already failed.
2. Fail More
Speaking of failure, you need more of that. You need to fail more. If you're not failing at anything, then you must not be trying anything new. If you want to achieve a higher level of success than where you're at right now, then you need to push out of your comfort zone and start trying some new things that can take your business to the next level.
But again, you need to do this in a way that is authentic for you and that fits your business.
3. Cut Toxic People Out Of Your Life
There's an old saying that goes, "If you want to soar with the eagles, then you've got to stop scratching around in the dirt with the chickens."
This might sound a little bit harsh, but there's a good chance that you've got some friends and family members with a loser mentality. They're always complaining about how hard life is and about how they never get a break. They're always making excuses for their lack of success in life, and they're always pointing fingers at somebody else.
If you have an idea for a business or a new product, they'll be the first ones to tell you that it won't work.
You need to spend less time with people like that and more time with people who are already successful and who can teach you and inspire you to push for greatness.
So there you have it – three tips to help you build your business and rise to the top of your field. But don't try to be somebody else. Embrace your uniqueness and hustle in ways that make sense for you.